biwholesale.com is an e-commerce platform that intends to sell all Home Life Improvement** Products to an average consumer within his/her budget.
Tagline โ Home Life Improvement in your Budget.
We feel that the Home Improvement category (particularly in B2C online space) is viewed in quite a fragmented manner and the category has quite a narrow definition.
There are quite a few successful players in this domain but they cater to sub-segment(s) of this large segment. For eg. Furniture, specialized home dรฉcor, etc.
However, these platforms do not cater to the overall needs of consumers w.r.t. home improvement.
Then there are big online giants (horizontal players) that offer everything but are quite generic in nature. Hence, they do not offer the buying experience that customers are looking for โ convenient, fast, economical.
Thus, there is no single vertical platform that caters to this category as a whole.
This is how we look at this industry:
Home Improvement โ Targets only House = Products related to aesthetics of a house (brick & mortar)
**Home Life Improvement โ Targets (House + People) = Products that improve the quality of life of the house occupants
This calls for a paradigm shift โ from Home Improvement to Home Life Improvement.
Biwholesale.com intends to redefine this category and be synonymous with this category. We want to provide all products (one-stop-shop) that could improve the quality of your life at home eg. Apart from furniture, dรฉcor, etc., it would include electronics, appliances, electricals, etc.
Another aspect of this market that biwholesale wants to disrupt, is the product price offered to the end consumer.
We want to democratize the market prices by offering wholesale prices to the end consumer without putting any MOQ restrictions i.e. consumers can even buy a single unit at wholesale price.
